I met George Ludwig at a wine tasting in Noe Valley last week. He is the founder of 6builder.com, “a content marketing automation suite that drives new customer acquisition via #Twitter.” This site facilitates the process of a company or an individual obtaining followers that share interest in a particular topic. (Target marketing at its finest.) The question I posed to him is this: can individual scientists gain credibility as a reliable source of information using this tool the way companies gain trust from their followers when marketing their product? I believe that this is an important way to connect with the general public.
So–what, when, and for whom to post?
Social networks are undisputedly tools for dispensing information, be it objective or not. Well, I’m relatively new to Twitter. Call me old fashioned. Maybe Twitter is already a thing of the past, and I am just starting to get on the bandwagon at the last stop. Maybe the way we have been using social networks is an antiquated approach. I propose that researchers who haven’t “updated their status” should consider harnessing social networks to effectively communicate their science and better public engagement of the research as well as the people behind the scenes, the researchers.
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