Think of an elephant—a completely ridiculous, non-sensical elephant who will stomp you out if you do not stop it
For those of you who are interested in effectively communicating science in a way that will make a political and social impact, I suggest taking a course with cognitive linguist/neuroscientist George Lakoff. You will discuss the tools necessary for effective communication (and conviction): the use of language, words, grammar, setting, sentence structure, and understanding of your audience, but at a level much, much deeper than you may have ever thought to consider. This is not a simple course on communication—it is the science of communication (mostly within a political context). It is the neural theory of thought and language.
Lakoff began his path in linguistics the first year MIT began offering such a program, and was among Noam Chomsky’s first group of students in this field. Lakoff studies the neural foundations of conceptual systems, the meaning behind metaphors, and the embodied structure of grammar. What is the framework your words evoke? How does grammar instruct how we think? How can scientists use science to get their point across in a more effective manner?
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